Fonts, intros and thumbnail themes are all synonymous with the Golden Era of Youtube, as some call it, between the years of 2011-2015. Monetization had not yet peaked, collaborations were earnest and out of genuine friendship, and the gap between creators and viewers was bridged with honest content that resembled that of a FaceTime call with a longtime friend. This era died as the original creators went off to pursue other avenues of entrepreneurship, and in their place, celebrity-like untouchables were born, lacking the relatability and connection that their forefathers offered. However, a renaissance of the “best friend” influencer is upon us, with creators like Brittany Broski paving the way.

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