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The costume department for New Girl expertly nailed Jess Day’s ultra-feminine, bubbly, preppy style with a kaleidoscope of colors and patterns to capture her bright essence. Despite this, the maximalism in her outfits doesn’t quite translate to the trends of today, which got me thinking: what would Jessica Day wear in 2024?
To understand this and catch a glimpse into a modern-day version of Jess, first we must understand what her style is: twee. The exact definition of this word is “affectedly or excessively dainty, delicate, quaint or cute.” Moreover, the word curiously has British origins, linking back to the 60’s/70’s “Mod” style that featured crisp lines, big lashes, bangs and patterns. These things are still relevant to today’s trends, but in more evolved, “refined” ways.
In an effort to fix an utterly demolished attention-span (thanks to the convenient doom-scrolling of TikTok), I decided to dive back in to my first love: YouTube. In this rediscovery, I found an interesting new genre I had yet to look into called video essays. Here, people explain polarizing or niche topics with a plethora of background research and plenty of illustrations to paint a forthright, all-encompassing narrative. This discovery came about a little over a year ago. Fast forward to present day — well, three days ago —, I came across a video by Mina Lee called “Why Is Everyone Dressing Like a Little Girl?” With a newfound affinity for bows and the “coquette” aesthetic myself, I immediately clicked on the video in hopes of discovering what this interest represents on a deeper level.