There seems to be a subconscious, ever-present tension existing within humans to satiate their contradictory needs of acceptance and self-actualization. Both do not always lend themselves to one another, which poses the question: which is more important and is the desire to equally satisfy both a recipe for madness? Particularly with women but overall a societal issue, this phenomenon is seen especially in consumerism — a perfume, for example, is marketed for its ability to enrapture the senses of passerby’s and solidify you as a unique, mysterious enigma, yet this tactic is what draws so many in and eventually, it becomes a repetitive, monotonous scent, the very thing it originally claimed not to be. It doesn’t take a psychological scholar to point out that we have a deep-seeded need for connection, understanding and belonging, and when we don’t receive it, it can lead to a whole slew of undesirable feelings of insecurity & isolation.

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